IdeaWorks Design and Strategy Private Limited started life as a communication design and brand strategy firm and over the years has developed unique strengths in public diplomacy and entrepreneurship development

theIdeaWorks has conceptualised and continues to manage "INDIAFRICA: A Shared Future", a unique people–to–people and youth outreach programme that is bringing the young people of Africa and India closer through competition, innovation, collaboration and cultural exchanges. Three editions of INDIAFRICA contests, workshops and campus programmes have seen participation from over 40,000 contestants, struck over a million conversations and manages a Facebook community with over 235,000 members.

theIdeaWorks has also been managing all external communication for India's business brand, including the campaign at Davos every January since 2006. "UK Creating Tomorrow" and "Bonjour India" are two other successful public diplomacy campaigns executed by theIdeaWorks for the British High Commission and the Embassy of France in India. In addition to the aforementioned initiatives, TIW also works with several corporates on their corporate, marketing, branding & strategic communication and design-related briefs.

Please take time to browse through some of the work we have done over the years. Please click here to download our portfolio.